This site and my book are intended for a specific audience—namely, heterosexual males who are less romantically or sexually successful with women than they want to be. Males who want to know how to form more than just friendships with women. That is, almost all males. However, even though I believe anyone will find my ideas fresh and fascinating, regardless of sex or sexual orientation, I will still presume the reader to belong to the intended audience and that “he” understands the value and purpose of generalizations, without becoming obsessed with their obvious limitations and occasional exceptions.

I would ask you to bear with me and become familiar with my own definitions of the words men and males as well as women and females. The quickest way to describe their difference is that men and women refer to attractive males and females, but I delve deeper into this idea in a later chapter in the book.

All males want women. However, not all males will admit this, and very few actually act like it. Instead, most of them focus more on making money than on making love. They put more effort into getting a promotion than getting a girl. They spend more time with males than with females and more time talking about women than to women.

They do this because they believe they need to, not because they really want to, and they have either no idea or too many bad ideas about how to get girls because no one teaches them how to seduce women properly. Despite its significance in life and the universal expectation of the male to take the initiative, courtship is something males are left to discover and learn all by themselves, and most never do. Parents teach their sons all kinds of things, but they do not teach them how to find the woman of their dreams or what to do when they see her. Boys certainly do not learn about seduction in school either, despite spending more than a decade there preparing for supposed real life. All that males have are their friends, who are just as clueless as they are, and ideas from movies, stories, and ads—ideas that are conceived by similarly uneducated and inexperienced people and sometimes carried out with ulterior motives, such as selling a certain product.

Thus, most males never really learn how to get the girls they want and just come up with foolish ideas they try repeatedly until luck lands in their favor or a female finds them. This results in a hilarious mess to watch for those of us who know how it all really works, but the mess is not as entertaining if you’re in the middle of it.

Most males make excuses about why they avoid women altogether, or they approach women but always with an excuse. The specific methods and maneuvers can vary endlessly, but they all have two things in common: They are both indirect and ineffective, and they include pretending to bump into women, asking to light their cigarettes, joining dance classes, asking for directions, dressing outrageously to get attention, asking friends for introductions, forming strong friendships with women first, passing notes in class, offering to buy drinks, and buying a cute puppy hoping it will run up to a woman or draw her attention. It seems as if males will try anything other than walking up to women all by themselves and talking to them without hiding their intentions as if women were highly dangerous or uninterested in men.

To be indirect and to rely on contrived circumstances to meet women is the norm, so no one ever steps back and considers this process or its necessity, even though it is ineffective and odd. This pattern is overlooked because it is so prevalent, like trees in a forest.

However, this approach makes very little sense to me. Life is too short. I do not have time to talk to the attractive woman’s unattractive friends first or to learn how to dance salsa to meet more women. If I see a woman I find interesting, I walk straight up to her and tell her so, and women absolutely love it!